Bespoke websites for makers

Keep more of every sale.

I build beautiful websites for Etsy sellers and makers, so you can sell direct and lose less of each sale to marketplace fees. Your own shop, your own brand, right alongside Etsy.

Send your shop link and I'll make you a free demo of your new site. You only pay if you love it.

Why your own site

Why have your own website, not just Etsy or another marketplace?

Etsy and other marketplaces are brilliant for being discovered, and they bring you an audience, search and buyer trust. Keep them. A website of your own adds a direct home for your shop that you fully control.

  • 01

    Lower fees per sale

    No marketplace in the middle, so a direct sale mostly carries just a card fee. See the example below.

  • 02

    Your own brand

    Colours, voice, photography and story presented your way, not in a shared template.

  • 03

    Your own customer list

    Customers buy from you directly, so you can welcome them back for the next collection.

  • 04

    No competitor listings beside you

    A customer journey that's all yours, from first tap to checkout, with no "you may also like" from other shops.

  • 05

    Less dependence on one marketplace

    If a marketplace's rules or fees change, your business still has a steady home of its own.

  • 06

    One link for your social bios

    A single, memorable address for Instagram, TikTok, Pinterest and your packaging.

See the difference on one order

Example: a £100 order via an Etsy Offsite Ad (15% fee). Ad fees apply to some orders. Rates checked Oct 2026.

On Etsy

UK seller, not VAT-registered · via Offsite Ad

Sale price
£100.00
Listing fee
−£0.15
Transaction fee (6.5%)
−£6.50
Payment processing
4% + £0.20 −£4.20
Regulatory operating fee (0.48%)
−£0.48
Offsite Ads fee (15%)
−£15.00
VAT on fees (20%)
−£5.27

You keep£68.40

Difference +£29.90 You keep this extra on this order

Your own site

Card payment via Stripe

Sale price
£100.00
Card processing
1.5% + £0.20 −£1.70

You keep£98.30

Not either/or. Your own site can sit happily alongside your Etsy shop: let Etsy help new buyers find you, and give returning customers and your social followers a direct home.

How it works

Three simple steps. See it before you pay.

Request your free demo Review it Pay and go live

  1. Request your free demo

    Fill in the short form with your shop link. I'll build a demo of your own website within 2-3 days. No payment needed.

  2. Review it

    I'll email you a link to your demo. Have a look, ask for changes, and only go ahead if you love it. No pressure.

  3. Pay and go live

    One payment of £400 (less with a discount code). I connect your domain and launch within 48 hours. First year of hosting included.

What's included

Everything a maker's shop needs to open its doors.

  • Custom designBespoke to your brand — no off-the-shelf theme.
  • Mobile-firstBuilt for the phones your followers tap through on.
  • Product pagesRoom for photos, details, variations and your story.
  • Cart & checkoutA smooth path from browsing to buying.
  • PaymentsSet up with a trusted payment provider.
  • Shipping infoClear delivery and returns information.
  • Contact formsFor questions, custom orders and commissions.
  • Social linksConnected to wherever your audience already is.
  • SEO foundationsSound structure so search engines can find you.
  • AnalyticsSee what's working and where visitors come from.

Optional extras

Available if they suit your shop, discussed separately:

  • Email marketing set-up
  • Customer accounts

Hosting, domain & fees

Your first year's hosting and domain name are included in the build price. Kept separate:

  • Hosting & domain renewal after year one (a small yearly cost)
  • Card payment fees, taken per sale by the payment provider
  • Optional ongoing care

Pricing

One clear price. No surprises.

One payment for your website, with no monthly fees to me. You see your free demo first, and only pay if you love it.

Bespoke website build

£400one-off

  • Free bespoke demo concept first
  • First year's hosting & domain name
  • Custom, mobile-first design
  • Product pages, cart & checkout
  • Payments set up
  • Shipping info & contact forms
  • Social links
  • SEO foundations & analytics
  • Refined together before launch
Get my free demo

Only pay once you're happy with your demo. Secure card payment via Stripe.

Already approved your demo? Pay here

After year one, hosting and your domain renew at a small yearly cost. Card payment fees are taken per sale by the payment provider. Optional extras (such as email marketing or customer accounts) and optional ongoing care are available.

Portfolio

Concept demos, three very different shops.

These are concept demos for fictional maker brands, built to show the range of styles possible. Each one is fully clickable, with real product photography, a product view and a working cart (checkout isn't connected).

FAQ

Good questions.

Do I have to leave Etsy?

Not at all. Your own site is designed to complement your Etsy shop. Many makers keep both — Etsy for discovery, your storefront for your brand and returning customers.

Is the demo really free?

Yes. You'll receive a bespoke demo concept of your site with no obligation to go ahead.

What do I need to get started?

Just your Etsy shop link or social profile. If you have a logo, brand colours or favourite photos, those help too — but they're not required.

How much does it cost?

A bespoke website build is a one-off £400 (or $500 in US dollars), including your first year's hosting and domain name. The demo concept beforehand is free. After year one, hosting and the domain renew at a small yearly cost. Card payment fees are taken per sale by the payment provider, and optional ongoing care is available.

Can I update products myself?

That's the aim. We'll talk through how you'd like to manage products so the site suits the way you work.

Who will I be working with?

Me — Ryan Byrne. Own Your Storefront is a personal service, so you'll deal directly with the person designing your site.

Free demo

Let's sketch your storefront.

Tell me about your shop and I'll email you a link to your free demo within 2-3 days. No payment, no obligation.

Social links (optional: Instagram, TikTok, Facebook or other)

Takes 30 seconds. No payment needed for your demo.

Get my free demo